Here is an article from edge-online.com. It gives a good introduction into the
history of the playstation and its success.
Rising from the ashes of a battleground of negotiations and
betrayal with Nintendo over the Super SNES CD, a peripheral CD-drive for use
with the SNES "Nintendo declared that it would be breaking its deal with
Sony by partnering with Philips instead." (edge staff, the making of:
playstation, 2009) This enraged Sony's president Norio
Ohga and
with the influence of Ken
Kutaragi (who designed the S-SMP chip, used in the Super NES) sony
eventually decided to develop their own console. At that time named the
Playstation X.
A part of this article I found particularly interesting was the
decision by Norio Ohga to remove Ken Kutaragi from Sony and move him along with
nine team members to Sony Music. He did this for two reasons:
Not only outside the company but also internally views towards
Sony entering the gaming business was met with resistance, and Ohga feared
Kutaragi's passion to enter it would crush his reputation. Explained by a quote
from Phil Harrison, the then president of Sony Computer Entertainment Worldwide
Studios "The main reason why the Sony brand wasn't really used in the
early marketing of the playstation was not necessarily out of choice, but it
was because Sony's old guard was scared that it was going to destroy this
wonderful, venerable, 50-yearold brand. They saw Nintendo and Sega as toys, so
why on Earth would they join the toy business? That changed a bit after we
delivered 90 per cent of the company's profit for a few years."(Harrison,
n.d) This is also an interesting insight in to the cultural value of gaming
within business at that time.
Secondly "Sony Music knew how to nurture creative talent and
how to manufacture, market and distribute music discs - with the move to
CD-ROM, the mechanics of making and supplying games had become similar to that
used for music" (edge staff, the making of: playstation, 2009) which would
have made the working on CD-ROM on the Playstation for Kutaragi an easy
transition.
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