Thursday, 8 December 2011

BEHAVIORAL DECISION THEORY: PROCESSES OF JUDGMENT AND CHOICE



This paper studies the relevance of normative theories in the study of decision making and choice. Einhorn and Hogart propose strategies and mechanisms of choice which are: The role of acquisition in evaluation, acquisition, evaluation/action, conflict in judgement, judgement = choice and conflict in action.


Link: http://www.jstor.org/discover/10.2307/2490959?uid=19312120&uid=3738032&uid=2&uid=3&uid=16757072&uid=67&uid=62&sid=56139146173

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